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Customizing Sales Calls through The Lens of Human Design

Updated: May 17, 2023


There is more than just one type of buyer and not knowing this can cost you in sales.


Sales calls play a vital role in business development, but not all sales approaches are created equal. Each individual has a unique set of preferences, communication styles, and decision-making processes that influence their receptivity to sales pitches. Human Design, a system of self-discovery and personal development, offers valuable insights into these individual traits. By incorporating Human Design principles into sales strategies, organizations can customize their sales calls to resonate with each prospect on a deeper level. In this article, we will explore how Human Design can be leveraged to personalize sales calls and boost overall sales effectiveness.


By identifying a prospect's decision-making strategy, sales professionals can tailor their sales calls accordingly.

Understanding Prospect's Decision-Making Strategy

Human Design provides a framework for understanding how individuals process information and make decisions. Some people rely on their intuition, while others prefer a more logical and analytical approach. By identifying a prospect's decision-making strategy, sales professionals can tailor their sales calls accordingly. For intuitive decision-makers, emphasizing the emotional benefits and appealing to their intuition can be effective. On the other hand, analytical decision-makers may require data-driven evidence and logical reasoning to be persuaded. By customizing the sales approach to align with the prospect's decision-making strategy, sales professionals can increase the chances of securing a successful outcome.


Respecting Communication Styles

Effective communication is crucial in sales. Human Design sheds light on an individual's communication style and preferences. Some people are more visual and respond well to visual aids, while others are auditory or kinesthetic learners. By understanding the prospect's preferred communication style, sales professionals can adapt their sales calls accordingly. Incorporating visual elements, providing clear explanations, or using metaphors and stories can engage the prospect on a deeper level, making the sales pitch more compelling and memorable.


Recognizing Prospect's Energy Type

Human Design categorizes individuals into distinct energy types: Manifestor, Generator, Manifesting Generator, Projector, and Reflector. Each energy type has unique characteristics and qualities that impact their approach to work and decision-making. By identifying a prospect's energy type, sales professionals can tailor their sales calls to resonate with their specific needs and preferences. For example, Manifestors may appreciate a direct and efficient approach, while Generators may respond well to questions that allow them to express their opinions and contribute actively to the conversation. Adapting the sales approach to match the prospect's energy type creates a sense of alignment and rapport, increasing the likelihood of a successful sales outcome.


Addressing Prospects' Concerns and Objections

Human Design offers insights into an individual's inherent strengths and potential challenges. Sales professionals can utilize this knowledge to proactively address prospects' concerns and objections during sales calls. By anticipating potential roadblocks based on the prospect's design, sales professionals can provide tailored solutions and address objections before they arise. This demonstrates a thorough understanding of the prospect's unique situation, builds trust, and increases the chances of overcoming objections, ultimately leading to a successful sales conversion.


By aligning their sales approach with the prospect's authentic self and values, sales professionals can create a genuine connection based on mutual understanding and respect.

Building Long-Term Relationships

Human Design emphasizes the importance of authenticity and alignment with one's true self. Sales professionals can leverage this principle to build long-term relationships with prospects. By aligning their sales approach with the prospect's authentic self and values, sales professionals can create a genuine connection based on mutual understanding and respect. This approach goes beyond a one-time transaction and fosters trust and loyalty, laying the foundation for future business opportunities and referrals.


Incorporating Human Design into sales strategies enables organizations to personalize sales calls and establish a deeper connection with prospects. By understanding and leveraging the prospect's decision-making strategy, communication style, energy type, addressing concerns and objections proactively, and building authentic relationships, sales professionals can significantly enhance their sales effectiveness. Applying the principles of Human Design to sales calls empowers sales teams to deliver.

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